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Show me the MOONY!

Show me the MOONY!

We've got some exciting news to share... Drum roll, please... Introducing Japan's world-famous Moony nappies to the Superbaby Japan store.
5 unique baby shower gift ideas

5 unique baby shower gift ideas

Forget about the typical bottle of champagne and spa voucher. Here are five awesome baby shower gifts for mums-to-be in 2018.

Afterpay your Superbaby Japan purchase

Afterpay your Superbaby Japan purchase

We all know how expensive it can be to look after a baby. That's why Superbaby Japan has teamed up with Afterpay to take the pressure off parents.

Your baby deserves to be comfortable too!

Your baby deserves to be comfortable too!

What's most important when choosing a nappy is how comfortable your baby will feel wearing it. Absorbency is only one part of the comfort equation.
Maybe it's time to switch to nappy pants

Maybe it's time to switch to nappy pants

If you've got a superbaby that's growing up way too fast and you're struggling to get those sticky tabs in place, then maybe it's time to give nappy pants a try!
Why it's smart to buy nappies in bulk

Why it's smart to buy nappies in bulk

Babies go through nappies faster than a weightlifter quaffing down food at an all-you-can-eat buffet, so you should always make sure you have a stockpile ready.
How to choose the correct nappy size

How to choose the correct nappy size

A properly fitting nappy is important to ensure your baby stays comfortable. Unfortunately, there is no magical 'one-size-fits-all' nappy.
How to survive the dreaded 'overnight shift'

How to survive the dreaded 'overnight shift'

We're not going to sugar-coat it... the dreaded overnight shift can be really tough. We can't help you with the feeding part, but we can definitely eliminate the need for constant nappy changes.
Why the world is crazy about Japanese nappies

Why the world is crazy about Japanese nappies

It's not uncommon to hear stories of desperate mums and dads going to extreme lengths to hunt down a packet of 'fluffy white gold'. So what's all the fuss about?