Japan is famous for producing some of the best products in the world... think Lexus cars, Sony televisions, Nintendo video games and Yamazaki whiskey.
Well, the same goes for Japanese nappies. They are all the rage amongst parents in the know around the world. It's not uncommon to hear stories of desperate mums and dads going to extreme lengths to hunt down a packet of 'fluffy white gold'.
So what's all the fuss about? The answer can be summed up in one word... 'Quality'. Japanese consumers are very particular about the quality of products that 'touch the skin', especially when it comes to their babies.
GOO.N, one of the most popular nappy brands in Japan, utilises unwoven fabrics and liquid permeable films to quickly draw moisture away from the skin, minimising the risk of nappy rash. The new version released in 2015 is up to 30% thinner than conventional nappies, ensuring a comfortable and leak-free fit.
Merries is another favourite nappy brand in Japan. Such is its quality, the Japanese royal family are rumoured to be loyal customers. The softness of the material is second to none, and its amazing absorbency has to be seen to be believed.
And finally, there is Moony. It is renowned for its Air Fit structure that perfectly cuddles the contour of the baby. Even explosive poos (the dreaded cause of most leakages) are no match for Moony nappies.
Luckily for you, Superbaby Japan only stocks GOO.N, Merries and Moony nappies that are made in Japan, so you can experience the same exacting standards that Japanese parents demand.